Information Automatically Gathered About All Visitors
We collect aggregate and user-specific information on which pages consumers’ access or visit. This information is used to generate reports that help us assess the value of and interest in the various web pages we provide. We use the information we collect to improve the content of our web site. We can build a better site if we know which pages our users are visiting, how often they visit and how long they stay on a page.
Our web servers automatically collect limited information about your computer’s connection to the Internet, including your IP address (but not the e-mail address), when you visit our sites. Your IP address does not contain personally identifiable information, nor does it identify you personally. We use this information to deliver our web pages to you upon request, to tailor our site to the interests of our users, and to measure traffic within our site.
To help make our web site more responsive to the needs of our visitors, we may utilize a standard feature of browser software called a “cookie.” A cookie is a small piece of computer code that is deposited on your hard drive by our site. Browsers typically recognize when a cookie has been sent to your computer and give you the option to refuse or allow it. A cookie does not actually identify you, just the computer that you are using to access our site. A cookie cannot read data off your hard drive. Our advertisers, content partners and sites that are reached from links on our site may also assign their own cookies to your browser, a process that we cannot control.
About Third Party Advertising
We may use third-party advertising companies to serve ads when you visit our Web Site. If so, a list of these ad serving companies will be available here. These companies may use information (generally, not including your name, address, e-mail address or telephone number) about your visits to this Web Site and to other web sites in order to provide advertisements about goods and services of interest to you. These companies may employ cookies and clear GIFs to measure advertising effectiveness. Any information that these third parties collect via cookies and clear GIFs is generally not personally identifiable (unless, for example, you provide personally identifiable information to them through an ad or e-mail message).
Last updated on 10/15/2013